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Launch·July 7, 2026·5 min read

App Store and Play Store launch checklist

Everything that has to be true before submission: metadata, privacy labels, review triggers, staged rollout and day-one monitoring.

The short version

Most rejections are avoidable and boring: privacy disclosures, account deletion, sign-in requirements, demo credentials.

Everything that has to be true before submission: metadata, privacy labels, review triggers, staged rollout and day-one monitoring.

What we build

Store metadata and screenshots, privacy manifests and data disclosures, account deletion paths, reviewer demo access, staged rollout, and crash and funnel monitoring from hour one.

How we approach it

CI pipelines that produce signed builds for both stores from one commit.

Wve Labs is a digital product company founded in 2015, bringing product strategy, design and engineering together in one team. Mobile has been at the heart of Wve for more than ten years and remains one of our deepest areas of expertise.

Who this is for

Teams approaching a first submission or a major version release.

Serious engagements start around $25,000 and cover strategy, design, build and launch. Email business@wvelabs.com or call (800) 588-9094.

Planning an automotive app?

Tell us about the product and we'll come back with scope, timeline and a realistic budget.